Web Video Marketing - Get Seen Online

The old adage of ‘you get what you pay for’ can never be more poignant when creating a promotional video to use as part of your marketing campaign. A DIY video using an HD video camera and sound equipment is quite possible if you have artistic talent and technological know-how but the biggest drawback is that it can take quite some time to get right and may result in a poorly produced promotional video which threatens to harm your company’s brand image.

YouTube is owned by Google - they want to get YOU seen!

If you do achieve this then how do your potential customers find your video production?

You can always take a course on video optimisation, or one on distribution and don’t forget the viral marketing!

The alternative is to employ the services of a professional video production team tapping into their know-how, artistic talent and the all-important video optimisation, distribution and viral social marketing that will enable your video to succeed and give it the best opportunity in being seen by more people in more places.

So if you are wondering how long your promotional video should be - the advice from TubeMogul analytics is that the best length of in-stream video ads (short adverts placed within the content of another video, usually at the beginning) seems to be about, 15-30 seconds which is about the same TV advertising.

In-banner video ads (videos that are embedded within a banner on a website or online advertising space that normally have to be launched by the viewer) and branded videos need be about 90 seconds long (data which shows just how long someone gets into a video before they click somewhere else.) TubeMogul state that people ‘don’t like 15-second TV-style spots or longer branded content, but rather short, interesting viral clips’.

Facebook, Twitter.....Get your ONLINE WEB VIDEO seen!

Branded videos seem to work best. They should have good titles that contain key word rich text of 30 characters or less and subtle references to branding & advertising. 5000 characters are available for the description field focusing on the key words you want your promotional video to be famous for. Google states about that the description field ‘the more detail you can supply, the better’.

Creating a video that asks viewers to rate or comment on the content is useful as Google takes these factors into account when ranking a video. Google ranking will improve more if your video is popular and gets shared or embedded on other websites, blogs, etc as this demonstrates its importance to others. It stands to reason that the more views a video has had the higher it seems to rank, although Google does take into account the newness of the video.

Looking at all these factors is important; YouTube has 3.5 billion searches a month according to comScore, though less than 20% achieve over 500 views and only 4% exceed 10000. At the time this article has been written, there are 48 hours of video being are uploaded every minute, resulting in nearly 8 years of content uploaded every day. To achieve reaching the widespread audience hoped for, it’s not hard to see the importance of video optimization, a process that must go hand in hand in the production of any promotional video.

If you wish to talk more about creating a promotional video for you – one that is optimised so you get seen by more people in more places, then give us a call on 01892 882540 or email videos@wholebuild.co.uk